MKT 450 Topic 1 SWOT Analysis GCU

The purpose of this assignment is to identify growth opportunities for an organization based on the business, mission, and goals of the organization.

Defining the business, mission, and goals of an organization and using these as a guide for developing a framework to encourage growth opportunities within an organization is crucial for promoting success. A SWOT analysis is helpful for organizations to evaluate strengths, weaknesses, threats, and opportunities for the future growth of the organization. Review the SWOT analysis material included in the study materials and apply what you have learned by conducting a SWOT analysis.

1. Select an organization for which you will conduct a SWOT analysis.
2. Create a SWOT analysis framework with representative examples for the organization you selected. Focus on both internal and external factors that play a role in the growth of the organization. Consider the business, mission, and goals of the organization as you develop this analysis.
3. Once you have completed the SWOT analysis, offer three specific suggestions to the company for capitalizing on strengths and addressing weaknesses in order to promote success in the coming year.

APA style is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

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