MKT 450 Full Course Discussions GCU

Explain why it is important for an organization to formulate a product marketing strategy that includes cash flow and income projections. Discuss potential issues that a business can encounter if the marketing team has not adequately researched and constructed marketing strategies. Provide an example to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the ideas presented.

As a strategic marketing manager, discuss why it is important to define the organizations’ business, mission, and goals. Provide two examples of specific issues that could be encountered if one fails to define these prior to developing marketing strategies. Include a relevant real-world example to support your ideas. In replies to peers, provide additional examples to support the ideas that have been presented.

Review the “Consumer Purchasing Decisions” study material. Develop a decision tree of how you would select your next wireless telephone provider. Post the decision tree and explain it. In replies to peers, analyze your classmates’ decision trees and suggest alternative decision paths.

Discuss the role assumptions play in the decision-making process, and explain where information for developing assumptions originates. Explain what can happen if information is inaccurate and provide an example that illustrates your ideas. In replies to peers, agree or disagree with their thoughts and justify your response.

In your own words, explain opportunity analysis and discuss why it is important to strategic marketing. In replies to peers, explain whether you agree or disagree with their analysis and justify your response using the study materials.

Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue. Discuss the benefits of market segmentation and provide two examples to illustrate your ideas. In replies to peers, provide additional examples that support the ideas that were presented.

Provide two reasons why the evaluation and control of the communication process are important for successful marketing. Provide an example to illustrate your ideas. In replies to peers, discuss whether you agree or disagree and explain why.

Review the “Codes of Conduct: AMA Statement of Ethics,” “Legal and Ethical Behavior in Marketing,” and “Social Responsibility and Conscious Capitalism” study materials. Discuss the role of ethics in marketing communication, including whether you think companies that implement the principles of conscious capitalism are viewed as more ethical than their competitors. Support your opinions with specific industry examples and by citing study materials and your own outside research. Support or debate the opinions presented by peers and justify your responses.

Review the “Types of Distribution Channels” study material. Explain why the selection of distribution channels is essential to a successful marketing strategy. Provide an example of a well-known company’s distribution channels and defend their choices. In replies to peers, agree or disagree with their assessment and justify your response.

Explain the difference between direct and indirect channels. Provide an example of a well-known brand that uses both direct and indirect channels of distribution and discuss why the use of multiple channels is important to this company. In replies to peers, agree or disagree with their assessment and explain why.

Review the “Pricing and Breakeven Analysis” study material. Explain how a price decrease that increases volume and sales can result in a profit decrease. Discuss why implementing proper pricing strategies is important to profitable business operations. Support your ideas by citing the study materials. In replies to peers, evaluate their ideas and provide feedback.

Explain the importance of marketing control and select what you think are the key considerations in the marketing control process. Justify your ideas using specific reasons, facts, and examples. In replies to peers, support or refute the ideas presented and justify them.

Discuss how a competitor’s reaction to your company’s marketing strategy could potentially change your sales and profits. Illustrate using a specific example. In replies to peers, provide additional examples that illustrate the ideas presented.

Review the “Global Environment for Marketing” study material. In your own words, explain the concept of globalization as it relates to marketing. Describe two benefits of globalization for an organization focused on both local and global growth. Support your ideas by citing the study materials. In replies to peers, provide feedback on the benefits they provided and include additional benefits that have not already been discussed.