MKT 373 Week 2 Complete Work GCU

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MKT 373 Week 2 Complete Work GCU

MKT 373 Topic 2 DQ 1

The term ambush marketing was first coined in conjunction with the 1984 Olympics. Since then, ambush marketing has become part of the sports business landscape. Recently, major events such as the Olympic Games, Wimbledon, the Super Bowl, and many others have taken action to try to stop ambush marketers from overshadowing sponsors who have paid hefty prices for the right to the advertising marquees at these major events. The International Olympic Committee has even passed legislation known as “Rule 40” in an effort to curtail ambush marketing. Using the Topic Materials and your own research, discuss the pros and cons of ambush marketing. Share your opinions about the purpose and value of ambush marketing and support your stance using the Topic Materials and your own researched examples.

MKT 373 Topic 2 DQ 2

Dynamic pricing or surge pricing refers to the setting of prices for a good or service based on demand at the moment meaning that during times of high demand organizations raise its prices, often drastically. Dynamic pricing has helped maximize revenue but many customers feel companies are profiteering and exploiting its customer base.  Please find a specific example of a team or brand that uses dynamic pricing a share your thoughts with a relevant example?

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MKT 373 Week 2 Complete Work GCU

ACCT 553 DeVry, BIAM 500 DeVry, CIS 500 STR, CIS 558 STR, ENG 105 GCU, FIN 390 DeVry, FIN 504 GCU, HCA 545 GCU, HCA 699 GCU, HLT 306 GCU, HLT 362 GCU, HLT 555 GCU, HLT 610 GCU, HLT 665 GCU, HOSP 594 DeVry, HRM 600 DeVry, MAT 144 GCU, MGMT 600, MGT 599 STR, MGT 655 GCU, MKT 373 GCU, PSY 362 GCU, PSY 565 GCU, PSY 575 GCU, PSY 665 GCU, SOC 102 GCU, SOC 320 GCU, SOC 372 GCU, SOC 412 GCU