MIS 660 Topic 5 Benchmark Telling the Analytics Story GCU

Description

MIS 660 Topic 5 Benchmark Telling the Analytics Story GCU

The purpose of this assignment is to create a data story and communicate findings to key stakeholders.

Part 1:

For this assignment, you will use the “Arizona Incomes by Zip Code” dataset. You will use Tableau to create a data story that illustrates the median household incomes of Arizona residents. The data provided includes all zip codes in Arizona. Each record is a unique zip code. The data includes the following columns:

1. Zip_Code: An Arizona zip code.
2. Metro_Area: Whether or not the zip code is within the Phoenix-metro area.
3. City: The city name of the zip code.
4. Median_Income: The median household income of each zip code based on 5-year estimates (2010-2014) from the U.S. Census Bureau.

The marketing manager has asked you to analyze income data for Arizona residents so that leaders in his department can determine the company’s advertising strategy. The marketing manager intends to share this data with other decisions makers and the marketing department staff so that everyone has a thorough understanding of how the income information can be used to determine specific target markets in upcoming advertising campaigns. Because most of these individuals do not have a strong understanding of analytics, they must be able gain the information listed below from studying the charts. In the data story, use visualizations, heat maps, boxplots, etc. to describe the following:

1. How do incomes differ across zip codes within the Phoenix-metro area (using geo-mapping)?
2. What is the relative difference in incomes across zip codes within the Phoenix-metro area (use a heat map)?
3. What are the distribution of incomes across Arizona?
4. How do incomes within the Phoenix metro area differ from those outside of that area?

Part 2:

Demonstrate the ability to communicate the analytics story to key stakeholders, including the marketing manager, by creating a 6-10 slide PowerPoint presentation (with speaker notes for each slide). Use the charts generated in Tableau to illustrate the data story as it relates to the income of Arizona residents. The slides and speaker notes should address the following for each chart presented.

1. What information is the chart providing to stakeholders?
2. Why is the information in the chart important to key stakeholders?
3. How can this information be used in making decisions about how marketing dollars can be allocated?

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

While APA format is not required for the body of this assignment solid academic writing is expected, and documentation of sources should be presented using APA formatting, guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

MS Business Analytics

1.4: Utilize data visualization techniques to communicate findings.

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MIS 660 Topic 5 Benchmark Telling the Analytics Story GCU

ACCT 553 DeVry, BIAM 500 DeVry, CIS 500 STR, CIS 558 STR, ENG 105 GCU, FIN 390 DeVry, FIN 504 GCU, HCA 545 GCU, HCA 699 GCU, HLT 306 GCU, HLT 362 GCU, HLT 555 GCU, HLT 610 GCU, HLT 665 GCU, HOSP 594 DeVry, HRM 600 DeVry, MAT 144 GCU, MGMT 600, MGT 599 STR, MGT 655 GCU, MKT 373 GCU, PSY 362 GCU, PSY 565 GCU, PSY 575 GCU, PSY 665 GCU, SOC 102 GCU, SOC 320 GCU, SOC 372 GCU, SOC 412 GCU, NSG 6440 SU, HIM 515 GCU, NSG 4029 SU, HIM 615 GCU, NSG 3029 SU, NSG 4055 SU, NSG 6630 SU, NSG 6005 SU, CRMJ 310, PSY 510 GCU, CRMJ 300 Devry, CRMJ 425, SPD 200 GCU, HLT 490 GCU ,ECH 340 GCU , ECH 440 GCU , ECH 355 GCU ,ECH 350 GCU ,LDR 461 GCU ,ECH 425 GCU ,REL 212 STR ,SCI 115 STR ,CIS 505 STR ,JUS 652 GCU, MGT 640 GCU, CIS 527 STR, SOC 436 GCU,ACC 502 GCU, FIN 504 GCU , MATH 260 DeVry ,ETHC 445 DeVry ,ECET 220 DeVry , CARD 405 DeVry, NETW 203 DeVry, NETW 205 DeVry, ECET 365 DeVry ,MATH 270 DeVry ,PHYS 310 DeVry, BIB 106 GCU ,CIS 512 STR ,SYM 506 GCU ,ECN 601 GCU  ,BIAM 570 DeVry, PSY 402 GCU , SOC 480 GCU , BIAM 530 DeVry,  DNP 810 GCU , DNP 820 GCU , DNP 825 GCU , ECN 450 GCU , DNP 830 GCU , LDR 804 GCU , MAT 105 GCU , ECS 501 GCU , ECS 555 GCU , TSL 552 GCU , ECS 560 GCU , NRS 493 GCU , ECS 570 GCU , BUS 352 GCU , MIS 660 GCU