Description
MGT 599 All Weeks Project Deliverables Strayer
MGT 599 Week 3 Project Deliverable 1
MGT 599 Project Deliverable 1: Strategy Development
Due Week 3 and worth 150 points
The intent of the Capstone project is for you to use the same case / company throughout the course. Select one (1) out of the three(3) recommended cases listed below. Each case is located in the Cases to Accompany Contemporary Strategy Analysis section of the textbook.
The recommended cases are:
- Case 8 BP: Organizational Structure and Management Systems
- Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business
- Case 13: Tesla Motors: Disrupting the Auto Industry
You may also use Internet and / or Strayer Learning Resource Center to research articles on your chosen case or company.
Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the company’s future.
Write a three to five (3-5) page paper in which you:
- Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.
- Summarize the main strategies that your chosen company’s management took leading up to this company’s recent development.
- Identify your chosen company’s industry and determine its main competitors. Next, select two to three (2-3) strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response.
- Perform an industry analysis for the CEO of your chosen company in order for him / her to develop strategy for the company. Next, evaluate the company’s current standing in this industry taking into account the company’s resources and capabilities.
- Propose at least three (3) performance goals for the company for the next one (1) and five (5) year period respectively. Provide a rationale for your response.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Demonstrate an understanding of the need for strategy and methods for developing a business strategy within an organization.
- Apply analytical, technical, and research skills to assess and measure the value of organizations.
- Use technology and information resources to research issues related to business strategic management.
- Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.
MGT 599 Week 5 Project Deliverable 2
MGT 599 Project Deliverable 2: Innovation and Competitive Analysis
Due Week 5 and worth 150 points
From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.
Write a three to five (3-5) page paper in which you:
- Use a framework of your choice (e.g., Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
- Select at least two (2) innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
- Assess the company’s situation (e.g., its capabilities, resources, etc.) regarding its recent development. Provide support for your response.
- Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Examine competitive analysis strategies through the use of frameworks.
- Demonstrate an understanding of organizational structures by examining decision making approaches and developing the ability to implement business strategy.
- Use technology and information resources to research issues related to business strategic management.
- Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.
MGT 599 Week 7 Project Deliverable 3
Project Deliverable 3: Exploiting Innovation
Due Week 7 and worth 150 points
From the same case that you have chosen for Deliverables 1 and 2, you will determine the company’s top advantage(s) and recommend alternative strategies that the company could take in order to beat its competitors.
Write a three to five (3-5) page paper in which you:
- Evaluate the importance of innovation for the long term survival for your chosen company as well as the industry that your chosen company fits in. Next, recommend an overall strategy in order to foster innovation in your chosen company. Provide a rationale for your response.
- Speculate on how you would expect the industry to evolve over a period of five (5) and ten (10) years, based on your analysis on the innovative and technology trends from Project Deliverable 2. Provide a rationale for your response.
- Determine your chosen company’s top advantage(s) over its competitors. Justify your answer.
- Determine two or three (2-3) strategies that the company could use to exploit its innovation breakthroughs, using the top advantage(s) that you determined in Question 3. Analyze the main advantages and disadvantages of each strategy.
- Recommend one (1) of the strategies that you determined for the company, and suggest how pursuing that strategy would exploit the company’s advantages over its competitors and minimize its key weaknesses. Provide a rationale for your response.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Determine competitive advantage strategies that fit an organization.
- Assess methodologies and approaches to adapting organizations for the changing strategic environment.
- Analyze competitive forces across dynamic and mature environments.
- Use technology and information resources to research issues related to business strategic management.
- Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.
MGT 599 Week 9 Project Deliverable 4
MGT 599 Project Deliverable 4: The Organization’s Response to Change
Due Week 9 and worth 150 points
From the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to position his organization to be responsive to change in order to take advantage of the strategies you have recommended.
Write a six to eight (6-8) page paper in which you:
- Give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Justify your answer.
- Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response.
- Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix”, located on page 369, chapter 14 of the textbook.
- Suggest one (1) approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Assess value creation strategies by using a framework adaptable to the strategic environment (e.g., vertical integration, global strategy, and multinational corporation) that an organization operates in.
- Analyze strategies for exerting the internal leadership needed to drive the implementation of diversification and corporate strategic initiatives in order to improve operating excellence.
- Assess external growth strategies and the trends in strategic management in a competitive environment.
- Use technology and information resources to research issues related to business strategic management.
- Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.
MGT 599 Week 10 Project Deliverable 5
MGT 599 Project Deliverable 5: Capstone Final Project and Presentation
Due Week 10 and worth 180 points
This assignment consists of two (2) sections: a final capstone project plan and a closing process PowerPoint presentation. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.
Section 1: Final Capstone Project Plan
You are now in the final stage of the capstone project development. All previous documentation should be combined into one (1) document that will serve as the statement of work for the project. Your goal is to have the CEO of your chosen company and his leadership team approve your strategy recommendations. The presentation should be very detailed in order to address potential concerns and provide support for your recommendations. However, the executive team is only interested in a thirty (30) minute summation. Therefore, you also must create a compelling executive summary that is supported by your detail that convinces the executive team that it should move forward with your recommendation.
- Develop a twenty to thirty (20-30) page project plan in which you:
- Write a two to three (2-3) page executive summary in which you provide a high-level technical overview of your project where you address the following from the case study:
- Strategy Development
- Innovation and Competitive Analysis
iii. Exploiting Innovation
- The Organization’s Response to Change
- Combine all previous documentation for Project Deliverables 1-4 in which you provide all aspects of the strategic management process into the project plan.
- Compile all the quality resources from the previous deliverables. Note: Wikipedia and similar Websites do not qualify as quality resources.
Section 2: Closing Process PowerPoint Presentation
In addition to your detailed executive summary, you must present your findings to the executive team and the venture capital group that along with the executive summary will convince everyone that your solution is optimal.
Your PowerPoint must have speaker notes and these speaker notes must be written as if you were presenting this project to your client. A template is provided for your use. You can modify the template based on your professor’s instructions. Do not omit any information from the template because the information aligns with the rubric. Note: The template can be found here.
Prepare a nine to fifteen (9-15) slide presentation in which you:
- Include a title slide and a slide in which you provide the purpose and objectives of the presentation.
- Examine your chosen company’s competitive environment.
- Determine your chosen company’s main strengths and weaknesses.
- Determine and evaluate two to three (2-3) strategies to exploit its innovation breakthroughs.
- Recommend a strategy for your chosen company.
- Advise key strategic implementation approach.
- Include a summation slide in which you provide the key takeaways for the CEO.
Your presentation must follow these formatting requirements:
- Use the PowerPoint presentation template that can be found in the online course shell. Your professor will inform you if the template can be modified.
- Provide a references slide. The Reference Slide must follow APA format.
- Create Speaker Notes to accompany each slide that emphasize and embellish the key points to the stakeholders. Please be clear and thorough as if you are actually presenting.
The specific course learning outcomes associated with this assignment are:
- Demonstrate an understanding of the need for strategy and methods for developing a business strategy within an organization.
- Apply analytical, technical, and research skills to assess and measure the value of organizations.
- Examine competitive analysis strategies through the use of frameworks.
- Determine competitive advantage strategies that fit an organization.
- Assess methodologies and approaches to adapting organizations for the changing strategic environment.
- Analyze competitive forces across dynamic and mature environments.
- Assess value creation strategies by using a framework adaptable to the strategic environment (e.g., vertical integration, global strategy, and multinational corporation) that an organization operates in.
- Analyze strategies for exerting the internal leadership needed to drive the implementation of diversification and corporate strategic initiatives in order to improve operating excellence.
- Assess external growth strategies and the trends in strategic management in a competitive environment.
- Use technology and information resources to research issues related to business strategic management.
- Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.
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MGT 599 All Weeks Project Deliverables Strayer
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