Description
HCA 807 Full Course Assignments GCU 2019
HCA 807 Topic 2 Marketing and Segmentation
Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.
General Requirements:
Use the following information to ensure successful completion of the assignment:
- This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
- Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
- Refer to Chapters 2-4 of the Publication Manual of the American Psychological Association (6th ed.) for specific guidelines related to doctoral level writing. These chapters contain essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.
- This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
- You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Directions:
Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular type of health care organization. Include the following in your paper:
- A clear identification and explanation of the type of health care organization and its target population.
- An analysis of how marketing and segmentation in the health care industry have been determining factors in the creation of this type of organization.
- An analysis of how this type of organization has changed under the continued influence of marketing and segmentation in the health care industry.
HCA 807 Topic 4 Contrast of Health Care Structures
There continues to be much debate over the structure of health care organizations. Advocates of both public and private structures are quite vocal in attempting to persuade the general public to adopt their views. Proponents of public health care structures claim the public structure will make health care universally accessible while proponents of private structures assert that quality of care can only be achieved via a private structure. In this assignment, you will contrast public and private health care structures, analyze the current viability and future sustainability of each structure, and provide a rationale for which structure you believe is optimal.
General Requirements:
Use the following information to ensure successful completion of the assignment:
- This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
- Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
- Refer to Chapters 2-4 of the Publication Manual of the American Psychological Association (6th ed.) for specific guidelines related to doctoral level writing. These chapters contain essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.
- This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
- You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Directions:
Write a paper of 1,000-1,250 words in which you contrast public and private health care structures. Include the following in your paper:
- A contrast of public and private structures with regard to the population served, decision-making processes, financial practices, and ethical considerations relating to the quality of care and patient safety.
- An analysis of current viability and future sustainability of each structure.
- A rationale for selecting one structure as optimal.
HCA 807 Topic 5 Potential Theoretical Foundations
Every dissertation has a theoretical foundation that governs the research being conducted. With many options available, it is imperative to begin exploring potential theoretical foundations for your dissertation study. Therefore, in this assignment you will identify theories could potentially serve as the theoretical foundation for your dissertation study.
General Requirements:
Use the following information to ensure successful completion of the assignment:
- This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
- Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
- Refer to Chapters 2-4 of the Publication Manual of the American Psychological Association (6th ed.) for specific guidelines related to doctoral level writing. These chapters contain essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.
- This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
- You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Directions:
Write a paper (1,250-1,500 words) in which you identify two theories that could potentially serve as the theoretical foundation for your dissertation study. Include the following in your paper for each of the three theories you select:
- A description of the primary components of the theory.
- A research-supported discussion of common applications of the theory.
- A discussion of why the theory might be viable for your proposed dissertation study.
- A discussion of the limitations of applying the theory as a foundation for your proposed dissertation study.
HCA 807 Topic 7 Financial Structures of Health Care
As health care costs continue to soar, the financial structure of health care organizations remains at the forefront of public discussion. Some would argue that finance is exerting too much influence on the structure of health care organizations and services to the detriment of the quality of care and patient safety. Others vehemently disagree noting that being financially aware is creating efficient forms of health care services that are beneficial to patients. There are also specific advocates for both for-profit and non-profit structures. Further, in the process of becoming a doctoral researcher, it is necessary to develop the ability to organize and synthesize the related extant literature and to write well in academic style. Writing skill is improved by accepting feedback and carrying out revision. In this assignment, you will will revise a previous submission regarding health care structures and analyze the role of finance in determining the structure of health care organizations and health care services.
General Requirements:
Use the following information to ensure successful completion of the assignment:
- This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
- Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
- Refer to Chapters 2-4 of the Publication Manual of the American Psychological Association (6th ed.) for specific guidelines related to doctoral level writing. These chapters contain essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.
- This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
- You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Directions:
Part 1
Present a revised version (1,250-1,550 words total) of the paper “Contrast of Health Care Structures” that makes improvements in the caliber of the writing and incorporates instructor feedback regarding content and writing. Include the following in your submission:
- A reflection (250-300 words) that provides a bulleted list of the changes you made to the paper and discusses your revision process including how you incorporated your instructor’s feedback into the revised version. Similar to an abstract, this section will receive its own page following the title page and preceding the introduction to the paper.
- The revised paper that incorporates instructor feedback; clarifies the thesis statement and solidifies supporting arguments; edits for grammar, spelling, and punctuation; adjusts word choice to display professional and scholarly language; and adjusts sentence structure for improved readability.
Part 2
Write an additional 1,000-1,250 words in which you analyze the role of finance in determining the structure of health care organizations and health care services. Include the following in your analysis:
- A discussion of the internal and external financial structures that influence a health care organization.
- A discussion of how the Affordable Care Act is affecting health care finance.
- A discussion of how finance is influencing the quality of care and patient safety.
- A discussion of the ethical concerns surrounding health care finance.
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HCA 807 Full Course Assignments GCU 2019
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